Brunch Culture


In the past two years or so, brunch, the once joked-about midway mealtime, has experienced a renaissance, especially among black professionals, intellectuals, and artists. With social media meet-ups on the rise, brunch has become a great way for people to get together for in-person tete-a-tetes that occur not too early or too late on weekends. Whether hosted in someone’s home or in a swanky eclectic restaurant that boasts live instrumentation and free-flowing mimosas, brunch can bring together truly diverse groups of friends.

Like wine connoisseurship, it’s also become something of a high-end hobby for folks. Though the online buzz about brunch is beginning to fizzle, it reached a fever pitch in 2010 when the hashtag,#webrunchhard, was born — a running inside joke about how much could be consumed by how many over the course of a two-day weekend. The subsequent website and music video created by comedian Elon James juxtaposed the upscale trend and menu offerings with rap culture:

(Continue Reading @ Clutch…)

Tagged: #brunch #clutch
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